WMS Pioneers

Softeon CEO Jim Hoefflin and CTO Mark Fralick team up in this limited podcast series to share stories, anecdotes, and lessons learned over the last 35 years in the warehousing industry. The two friends and colleagues specifically discuss their role in creating one of the first warehouse management systems (WMS). Watch all the episodes at https://www.softeon.com/wms-pioneers.

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Episodes

5 days ago

In this episode, Softeon CEO Jim Hoefflin and CTO Mark Fralick discuss Softeon’s concept of micro-tuning, philosophy for upgrades, and commitment to creating more value for customers and partners as quickly as possible. Plus, a look back at how the executives’ preseason predictions for their favorite NFL teams, the Packers and Eagles, measure up in December!

Thursday Nov 21, 2024

In this episode, Softeon CEO Jim Hoefflin and CTO Mark Fralick discuss their decision to join Softeon, the customer-focused culture they're building, and valuable advice for aspiring supply chain professionals on becoming indispensable in their organizations.

Tuesday Oct 22, 2024

Mark has a sneezing spell, while the Pioneers dive into the rise of third-party logistics (3PL), the intricacies of multi-tenant systems, and how Softeon empowers 3PLs to enhance both speed and flexibility.

Tuesday Sep 17, 2024

In this episode, the Pioneers discuss the secrets to a successful WMS implementation, how to avoid death by a thousand keystrokes, and share battle scars from challenging go-lives.

Tuesday Aug 20, 2024

Softeon CTO Mark Fralick loves coffee. And efficient, integrated, and harmonious warehouses! Mark joins Softeon CEO Jim Hoefflin in the second episode of the WMS Pioneers limited podcast series. The two friends describe the evolution of warehouse technology, where the industry stands today, and provide tips for leaders to navigate the sometimes-daunting landscape.
Lookout for new episodes every month. Watch them all at https://www.softeon.com/wms-pioneers.

Tuesday Jul 23, 2024

“Brothers from different mothers” as they describe it, Softeon CEO Jim Hoefflin and CTO Mark Fralick have worked together over the last 35 years. The duo, known at Softeon as “WMS Pioneers” developed one of the first Warehouse Management Systems (WMS) in 1993 after realizing there was a market shaping.
 
Lookout for new episodes every month. Watch them all at https://www.softeon.com/wms-pioneers.

Friday Sep 22, 2023

Getting WMS team members on the same page in terms of terminology is a key part of a successful Warehouse Management System project. The WMS Glossary of Terms can help, defining more than 90 terms and acronyms, as an on-line resource or downloadable pdf. Great handout for term members at start of a project. 

Friday Sep 15, 2023

Less well-known than the WMS Magic Quadrant, the Gartner Critical Capabilities report ranks WMS vendors purely on functionality across nine attributes, weighted by different levels of warehouse complexity. It is an important companion piece to the MQ to understand the WMS market, as we explain in this podcast.

Thursday Sep 07, 2023

In the second of our two podcasts featuring highlights of Mark Fralick’s interview with Bob Trebilcock of Modern Materials Handling magazine, Fralick suggests a new way to think about how Warehouse Execution Systems might orchestrate order fulfillment to balance work across the distribution center.

Thursday Aug 31, 2023

Highlights from a recent Modern Materials Handling magazine podcast featuring editor Bob Trebilcock and Mark Fralick, Chief Technology Officer at Softeon. “Interfacing is easy. Integration is hard,” when it comes to warehouse automation, Fralick says. Trebilcock wants to know why.

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