WMS Pioneers
Softeon CEO Jim Hoefflin and CTO Mark Fralick team up in this limited podcast series to share stories, anecdotes, and lessons learned over the last 35 years in the warehousing industry. The two friends and colleagues specifically discuss their role in creating one of the first warehouse management systems (WMS). Watch all the episodes at https://www.softeon.com/wms-pioneers.
Episodes

Oct 22, 2024
Oct 22, 2024
35 min
Mark has a sneezing spell, while the Pioneers dive into the rise of third-party logistics (3PL), the intricacies of multi-tenant systems, and how Softeon empowers 3PLs to enhance both speed and flexibility.

Sep 17, 2024
Sep 17, 2024
38 min
In this episode, the Pioneers discuss the secrets to a successful WMS implementation, how to avoid death by a thousand keystrokes, and share battle scars from challenging go-lives.

Aug 20, 2024
Aug 20, 2024
23 min
Softeon CTO Mark Fralick loves coffee. And efficient, integrated, and harmonious warehouses! Mark joins Softeon CEO Jim Hoefflin in the second episode of the WMS Pioneers limited podcast series. The two friends describe the evolution of warehouse technology, where the industry stands today, and provide tips for leaders to navigate the sometimes-daunting landscape.
Lookout for new episodes every month. Watch them all at https://www.softeon.com/wms-pioneers.

Jul 23, 2024
Jul 23, 2024
32 min
“Brothers from different mothers” as they describe it, Softeon CEO Jim Hoefflin and CTO Mark Fralick have worked together over the last 35 years. The duo, known at Softeon as “WMS Pioneers” developed one of the first Warehouse Management Systems (WMS) in 1993 after realizing there was a market shaping.
Lookout for new episodes every month. Watch them all at https://www.softeon.com/wms-pioneers.

Sep 22, 2023
Sep 22, 2023
3 min
Getting WMS team members on the same page in terms of terminology is a key part of a successful Warehouse Management System project. The WMS Glossary of Terms can help, defining more than 90 terms and acronyms, as an on-line resource or downloadable pdf. Great handout for term members at start of a project.

Sep 15, 2023
Sep 15, 2023
3 min
Less well-known than the WMS Magic Quadrant, the Gartner Critical Capabilities report ranks WMS vendors purely on functionality across nine attributes, weighted by different levels of warehouse complexity. It is an important companion piece to the MQ to understand the WMS market, as we explain in this podcast.

Sep 7, 2023
Sep 7, 2023
5 min
In the second of our two podcasts featuring highlights of Mark Fralick’s interview with Bob Trebilcock of Modern Materials Handling magazine, Fralick suggests a new way to think about how Warehouse Execution Systems might orchestrate order fulfillment to balance work across the distribution center.

Aug 31, 2023
Aug 31, 2023
4 min
Highlights from a recent Modern Materials Handling magazine podcast featuring editor Bob Trebilcock and Mark Fralick, Chief Technology Officer at Softeon. “Interfacing is easy. Integration is hard,” when it comes to warehouse automation, Fralick says. Trebilcock wants to know why.

Aug 24, 2023
Aug 24, 2023
4 min
We conclude our look at this important but little understood type of supply chain software.

Aug 4, 2023
Aug 4, 2023
4 min
Distributed Order Management or DOM is a powerful and unique tool to optimize order sourcing across an extended network. It is most well known in Omnichannel retail applications, but there are a number of use cases in B2B as well. Learn more in this informative podcast.








